Lylou is a 100% plastic-free, compostable and vegan fashion brand inspired by romance, nature and the French Boheme. The Terra collection presents a selection of feminine, refined women apparel that create an effortless elegance and feel incredible to wear.
Shot by photographer, Alexandra Cohen, in a desert landscape, the new campaign showcases model, Laura Tolleson, transcending the heart of the brand’s aesthetic: a bohemian elegance that is true to themselves and the environment.
Using eco luxurious plant-based linen, cupro, tencel and bamboo fabrics, each piece is designed to softly drape and flow across all body shapes and sizes. Perfect for balmy nights and sun-drenched days, these easy-to-wear styles are worn with ease and confidence.
Terra offers on an earthy colour palette, inspired by nature. Sand, sea foam, moonstone, rainforest green mixed with ochre, terracotta and clay pay homage to the ancient beauty of the Australian earth. Versatile in silhouette, the collection presents short-sleeve and long-sleeve tops, high waisted pants, jumpsuits, midi and maxi length dresses.
The collection begins the brand’s journey toward a greener future; Lylou is a 100% biodegradable and plastic-free brand.